Aviva Stadium 3D Experience
Our Aviva Stadium 3D Experience
launches today to the media appropriately enough at the Aviva Stadium -
a world first for personalised 3D. After nine months in development,
it's an incredibly exciting project for us and for all the team who made it happen.
The idea for the 3D Experience was born when Aviva asked Verve to come up with ideas to activate their naming rights on the newly developed Stadium. We thought what could be more powerful that fulfilling every sports fan's dream of playing on the Irish squad?
Imagine
being a rookie player on the Irish squad, the roar of the crowd, the
tension and camaraderie of the dressing room... To make it as realistic
as possible, we partnered with 3D digital wizards vStream
and members of the Irish rugby and football squads. Housed in a mobile
simulator, we'll be taking the 3D Experience around the country in the
coming months as well as to all the big international matches.
